DOES IT PAY TO HIRE A BUSINESS DEVELOPMENT
A Business Development Consultant can make it rain faster than traditional marketing tactics.
6 MONTHs TO
$2.5M SALES PIPELINE
Kantar's subsidiary, Lightspeed Research, designed a Facebook consumer insights research platform. The design engineers imagined advertising agencies would use the new Facebook data layers to create spot-on Ads. This far-out idea could potentially save Ad creation costs by showing content creators what would resonate with minimal audience testing.
Advertising agencies didn't bite. Oh boy.
A Kantar-affiliated Vice President of Sales reached out to Kate Roa to discuss a potentially unserved market in the public relations industry.
Kate delivered public relations services through her company and transitioned a boutique public relations firm into a structured billing agency. She knew what the current marketing and public relations technology could do and not do.
The call went well. Kate signed on to sell consumer insights and build out a new market.
Through strategic planning, C-Level introductions, market research interviews, and demonstrations, Kate found perfect fits in 2 months. The buyers ended up being brand managers in top public relations firms like Ogilvy, Cohn & Wolf, Booz Allen Hamilton, and Hill&Knowlton. Within six months, Kate filled the sales pipeline with $2.5 million in new business and made a lucrative introduction to the CEO for custom panels in the healthcare industry.