A digital marketing campaign might look like this - paid advertising on social media channels or websites, automated email marketing, website landing pages, lead capture forms, Search Engine Optimization, and free social media posting.
The best digital marketing campaigns increase sales 3-7 times depending on the quality of your sales data or consumer research. Kate can work with you or your team to assess the data quality.
If you have little to no data, Kate's team can do market research and competitor analyses to determine consumer profiles. The consumer profiles reveal audience segments and keywords for the copywriter, video content creator, and graphic designer.
When the data looks clean and robust, three campaign phases go into a strategic plan: Brand Awareness, Consideration, and Decision. The creative work starts with attention to which marketing channels and media formats will likely engage segmented audiences.
Before any campaign launch, Kate does a baseline summary report to benchmark the amount of audience engagement. Ongoing reports will show steady improvements in Brand Awareness, Consideration, and Decision.
as Agreed -
Peoples Capital Group
"Kate and her team implemented an integrated marketing strategy that filled webinar seats and generated record-level new leads. Highly Recommend.
"I have the highest praise for Kate Roa Marketing and her team! Kate is stellar in her state-of-art marketing knowledge and execution. Additionally, Kate has gone above and beyond to understand and know the essence of who I am, and my business. She has masterfully guided me through the marketing process, expertly designed my website and social media, and continues to build a deeper and broader marketing platform. I know my business is in good hands with Kate’s high caliber of service, her professionalism, integrity and kindness."