Strategic SEO sends free search traffic to websites. Keyword research + good copywriting lead to success.


Animal Communicator, Reiki Master, and Teacher Susan J. Squittieri wanted a new Search Engine Optimization strategy. She merged two businesses under a new name, Two Bear Healing Arts. Simply redirecting the old website links to the new site wouldn’t get her service offerings to show up on the first page in Google Searches.


Susan contacted Kate Roa for marketing consulting. After an hour-long discovery call, Kate signed on to plan and execute an SEO strategy.

Kate started with the low-hanging fruit, an optimized Google Business page profile with a DBA business name change. The change signaled Google to offer her services with specific keyword query searches within a 90-mile radius.

This marketing tactic immediately paid off. Susan saw an increase in sales calls, requests for directions, and clicks to the homepage of Two Bear Healing Arts. The best payoff was seeing Susan's new business name, Two Bear Healing Arts Animal Communication + Reiki, in Google's coveted box-three-placement, a page-one place above all other competitors.

Susan loves to create and grow professionally, so Kate collaborated with her to update the nurturing writing style with technical SEO titles, meta descriptions, and alt text on every website page. Kate then indexed the site through Google Search Console to bring the website pages into competitive positioning.

The Two Bear Healing Arts website thrived. Customers found Susan’s offerings quickly on Google’s first-page search results. Susan could see an increase in page views and contact submission forms in Google Analytics.

Efforts didn’t stop there. SEO rankings change monthly on a company’s ability to answer questions quickly and concisely. Kate monitors Susan’s site with Google Analytics and Google Search Console and updates content to ensure potential customers find her on the first page.

To date, Susan occupies local and national thought leadership rankings with Google. Kate recently earned a Google featured snippet position for Susan by answering top-of-mind questions quickly and concisely. 

You can reach Susan at (845) 512-8389 |

Susan's Review: 

I couldn’t be happier with my decision to work with Kate Roa. She is an absolute pleasure to work with. Not only is she knowledgeable, but she is also personable, very confident, positive, and, most important of all, professional. Kate’s expertise has become an integral part of my online presence. There is no doubt in my mind that she can get the job done or answer a question. Her turnaround time is incredible. I look forward to many more projects together. Contact Kate for your small business needs. She is trustworthy and will not lead you astray. I would give her ten stars if Google allowed it.