Thought Leadership Marketing creates interest in doing business with a person. SEO writing is critical.


Joe Peters worked for Weichert Realtors until he got a sweet offer from Coldwell Banker Realty to build out the real estate markets in Hunterdon and Somerset Counties, NJ.


Joe and Kate Roa met at a Hunterdon County Chamber of Commerce meeting and liked each other’s business acumen. They did lunch and sealed a deal. Kate agreed to get Joe's name positioned as a thought leader within three months and prove it with robust data analytics reports.


Joe gave Kate access to his WordPress website, Yoast SEO, Google Analytics, Facebook, Instagram, Twitter, LinkedIn, YouTube, and Mailchimp marketing platforms. Kate integrated tracking codes and pixels to set up reporting and ran a baseline summary report to prove steady progress.


While the data populated into the reports, Kate set up a Google Business page profile with a custom tracking tag. She redirected Wheicehrt Realtors' online directory links and citations to Coldwell Banker Realty. Seven days into the project, free search traffic went up 22%. 


Joe loves to compete and create. He and Kate co-created content for social media Ads, social posts, videos, newsletters, articles, print Ads, and digital website Ads. Joe received Kate's robust monthly analytics reports and recommendations to move his budget into the marketing tactics that made sense. 


Within three months, Joe's name appeared in a Google search with Hunterdon and Somerset County Real Estate Market. He ranked above all the real estate brands for Hunterdon and Somerset counties, including Coldwell Banker Realty. When Joe walked into a networking event, people knew him without an introduction. Prospective home sellers and buyers knew where to find the best information to make an informed decision. 

You can reach Joe at (908) 238-0118 |

Joe's Review: 


I met Kate at our local Chamber of Commerce meeting and drew her card to do a one-on-one. Probably the best thing that has happened to me in a while. We immediately “clicked” as far as business styles, and I engaged her to help revitalize my Social Media and Search Engine Optimization. She is truly unique. Through her expertise, I have achieved more in two areas than I ever knew was possible. Her knowledge and work ethic has allowed me to control my online presence, and we are now planning strategic initiatives to take my online marketing to the next level. And she is a pleasure to work with. I highly recommend giving her a try.